How to Buy Stock. Buying stock may seem complicated at first, but it can be a rewarding experience. There are many ways to invest and trade, and many different stocks for you to choose. Before buying stocks, a beginning investor should first research the individual stocks and related industries. When you buy stock, you are purchasing ownership in the company that issues the security. As an owner, you have certain rights. For example, a stock investor has the right to receive a dividend if the company generates sufficient earnings. Investors also have the potential to sell their shares of. Learn how to buy and sell stocks with E*TRADE. We'll give you the education, analysis, guidance, and tools you need to find stocks that are right for you. Investors most commonly buy and trade stock through brokers. You can set up an account by depositing cash or stocks in a brokerage account. Firms like Charles Schwab and Citigroup’s Smith Barney unit offer brokerage accounts that can be managed online or with a broker in person. If you prefer buying and selling stocks online, you can use sites like E-Trade or Ameritrade. Direct Stock Plans. Often, the easiest method of buying stocks without a broker is by participating in a company's direct stock plan (DSP). These plans were originally conceived generations ago as a way for businesses to let smaller investors buy ownership directly from the company. To buy a stock, you'll want to evaluate the company, decide how much you want to invest and place a stock buy order. You can buy stocks online, through a stockbroker or directly from certain. Buy Stock. When you buy stock online, you have many brokerages to choose from.We have tried all of them out and found the best online brokerages for you to buy stock online with. The stock brokerages that make it to our list are the ones that charge the lowest commisions and making it the easiest to buy stocks in the stock market. Here are some step-by-step tips on how to invest in the stock market. Before you jump into buying stock, first take the time to learn what type of broker-dealer relationship may be right for you. Andrew Goldman has been writing for over 20 years and investing for the past 10 years. He currently writes about personal finance and investing for Wealthsimple. Andrew's past work has been published in The New York Times Magazine, Bloomberg Businessweek, New York Magazine and Wired. Television.