Here is how to write a press release in 10 steps: 1. Determine Your Press Release Topic & Audience. Your press release topic is the newsworthy story you want to share with the media. This can be anything from a new hire announcement to an event showcase. How to Write a Press Release (Featuring 5 Samples) September 3, 2013 / 55 Comments / in Press Releases / by Julia McCoy. Twitter. LinkedIn. Facebook. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure. How To Write a Press Release, with Examples. By Geoffrey James Updated on: November 10, 2010 / 5:08 PM / MoneyWatch A press release is the quickest and easiest way to get free publicity. If. A press release is the first key step in communicating your message to a journalist. Make sure you really have something worth saying and provide the right information. Here's how to write a press release, like the one above, step-by-step. Rule 1: Make your headline irresistible. You've got your announcement in mind, and now it's time to get it down in words to share with your community, industry, and followers. Taking the time to learn how to write a press release may seem like a lot of work but getting it right can have a huge and long-lasting impact on your business. And if you want to follow a press release format that is specific to YOUR business grab our Ultimate Press Release Template Kit. Before you learn how to write a press release, let’s first understand what it is. A press release (also known as a news release) is a brief document that shares a piece of news about your company or business with the press and other media outlets. It is usually sent to journalists and editors who may use the information to write a news article. How To Write A Press Release. Robert Wynne Former Contributor. Opinions expressed by Forbes Contributors are their own. Entrepreneurs. This article is more than 3 years old. Share to Facebook; If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? How to Write a Press Release. Start a press release with an attention-grabbing headline in bold font. Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the.